In order to provide producers with ever more advice, the Group’s distribution companies regularly organize commented “Field Day” events where many producers, retailers in the area and members of the sector are invited on a test field to discover a new variety. Depending on the zones and the size of the event, an average of 20 to 50 people can be counted for a field day lasting a maximum of 3 hours.
Description of a field day type
When the results of a tested variety are good, and a few days before the first harvest, a presentation day is organized in order to promote the variety presented in the field, its qualities and the advantage that can bring, both on sales and on production optimization. This type of meeting is also an opportunity for the development team of the organizing distribution company to present other new varieties of the range to the producers present and to promote the Technisem brand.
On D-Day, the pilot producer takes a guided tour of his demonstration field, giving the dates of sowing, transplanting and first harvest of the variety tested. It gives its opinion on its performance, in particular its germination capacity, its vegetative development, its productivity, its tolerance to pests and diseases, its adaptability to external conditions and also exchanges on its processes (technical itinerary). It also allows him to observe and compare this variety with the others he is used to producing. Following the producer’s explanations, the invited persons ask their questions and discuss their expectations with the development team present on site.