Focus on a meeting organized by the Novalliance group for its biggest customers

For 3 years now, the Novalliance group has organized a meeting at the beginning of the year where it invites its biggest customers to one of its research stations.

The aim of this meeting is to present to them in preview some new products but also the whole range. The programme includes presentations, exchanges on their needs and expectations, visits to a test field set up for the event, etc. These few days are each time the opportunity to share a friendly moment and to thank its customers for their loyalty. This year the meeting took place in Senegal. 16 people from 8 countries were present.