{"id":5510,"date":"2025-07-08T16:34:01","date_gmt":"2025-07-08T14:34:01","guid":{"rendered":"https:\/\/novalliance.net\/une-charte-damenagement-des-magasins-au-service-de-lidentite-et-de-la-croissance-du-groupe\/"},"modified":"2025-07-08T16:52:37","modified_gmt":"2025-07-08T14:52:37","slug":"une-charte-damenagement-des-magasins-au-service-de-lidentite-et-de-la-croissance-du-groupe","status":"publish","type":"post","link":"https:\/\/novalliance.net\/en\/une-charte-damenagement-des-magasins-au-service-de-lidentite-et-de-la-croissance-du-groupe\/","title":{"rendered":"A shop layout charter to support the Group’s identity and growth"},"content":{"rendered":"

Since 2023, the Group has taken a new step in structuring its network by rolling out a shop layout charter. Conceived as a strategic tool in its own right, this charter aims to harmonise sales areas, strengthen brand identity<\/strong> and improve the customer experience<\/strong> at all the Group’s points of contact. It also supports the Group’s development strategy and the clarity of its offering.<\/p>\n

This charter is not limited to aesthetic choices: it embodies a global vision of what a shop within the Group should be. Colours, materials, signage, layout, furniture… every element has been designed to reflect the brand’s values and universe in a coherent way.<\/p>\n

Over and above the external image, this charter helps to provide each employee with a harmonious, functional and welcoming working environment.<\/p>\n

It also provides a clear point of reference for shop openings, renovations or relocations, offering concrete guidelines while leaving room for adaptation to local realities.<\/p>\n

A strategic lever for the future<\/strong><\/h3>\n

The adoption of this development charter is fully in line with our drive to continuously improve the customer experience. It makes our identity clearer in the field, while supporting the Group’s growth ambitions.<\/p>\n

A strong brand, a seamless customer experience, well-established employees: with this charter, the Group is setting out a concrete, sustainable and meaningful framework for the future of its shops.<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Since 2023, the Group has taken a new step in structuring its network by rolling out a shop layout charter. Conceived as a strategic tool in its own right, this charter aims to harmonise sales areas, strengthen brand identity and improve the customer experience at all the Group’s points of contact. It also supports the […]<\/p>\n","protected":false},"author":1125,"featured_media":5505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-5510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-groupe-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/posts\/5510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/users\/1125"}],"replies":[{"embeddable":true,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/comments?post=5510"}],"version-history":[{"count":2,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/posts\/5510\/revisions"}],"predecessor-version":[{"id":5531,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/posts\/5510\/revisions\/5531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/media\/5505"}],"wp:attachment":[{"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/media?parent=5510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/categories?post=5510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novalliance.net\/en\/wp-json\/wp\/v2\/tags?post=5510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}